Research into promotional media

After identifying our target audience earlier in the project and identified our genre along with conventions we decided to research into the genre to see what album covers the have and what conventions we should include.

When looking at these i found certain conventions that we can use when designing our own DVD cover and magazine advertisement, bands often use black and white to give it more of an effective look and conforms to the target audiences needs. The band's are also in formation to give them a structure and is a very common conventions in the music industry but more in the rock genre.

These styles also promote their maturity with the sepia or black and white effects used however as our band is targeted at a wide auideicne from young to older we decided to give them a young costume appealing to the target auidence alohng with the diversity of ages winthin the group itself.

The facial expressions is aslo something we wanted to replicate as it shows the mature attitude the band has we also gave them another shot of a more happier conoting image of them sitting as pales on the stage more like a Take that style but showing the bonds within the band as friends not just partners in the band which i think is something they hold dear as they have been in the group a long time together. This is also helps with appealing to the friendly pub auidence wanting to have a good time which was one of the functions they aim for when promoting themselves.